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Designer Face Masks Are All The Rage Right Now, With Prices Ranging From US$200

Image via Elena Rostunova /

Designer face masks are now in trend amid the coronavirus outbreak. Celebrities, including Gwyneth Paltrow, have been spotted donning these luxury masks, which some perceive as a luxury while others perceive them as overabundance, especially since medical workers are currently supplied with limited face masks.

The fashionable masks have been around for a while, though. Some of the more prominent brands to retail them include Cambridge Mask Co. and Airinum. A piece from the latter label was seen on Paltrow last week, and typically promises high-level air filtration, reusability and comfort for its wearer, per Bloomberg.

According to the publication, a pearl pink Airinum mask would normally take you back US$69 per piece, but with the high demand for face masks during the pandemic, the Airinum masks were selling for more than US$200 apiece on eBay last week.

Even regular masks have been marked up to meet expectations amid the frenzy, driving eBay to ban listings for essentials that have had their prices jacked up during this uncertain period.

Paltrow shared on Instagram that she and her husband have donated to the Frontline Responders Fund, which aims to raise US$10 million to help workers battling the virus.

View this post on Instagram

@bradfalchuk and I were grateful to learn our local farmers market was open this morning; we walked there (keeping lots of distance) and donned masks and gloves once we got nearer to the market, only taking them off when we were almost home and there were no other pedestrians in close proximity. Yesterday I heard tales of crowded hiking trails and parks. Although we are all on a learning curve and aren’t always perfect as we figure out this temporary new normal, we must take the orders seriously and not abuse the freedoms we still have; grocery store and essential errand runs, bike rides or walks (being disciplined about correct protocol). It’s not the time for denial. We must take this seriously and shelter in place. It’s time for nesting, reading, cleaning out closets, doing something you’ve always wanted to do (write a book, learn an instrument or a language or learn to code online, draw or paint) going through photos, cooking, and reconnecting on a deeper level with the people you love. I find hope in the generosity, love, protection and care I see and feel through out our country everyday and my heart goes out to everyone directly affected or simply in fear. We will get through and I bet you our humanity will shine like never before ❤️

A post shared by Gwyneth Paltrow (@gwynethpaltrow) on Mar 22, 2020 at 4:44pm PDT

@eBay Why are you allowing people to price gouge N95 masks? @attorneygeneral @PAAttorneyGen@TomWolfPA

— JustttttBlazee (@JustttttBlazee) March 29, 2020

[via Bloomberg, cover image via Elena Rostunova /]

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