Famous Logos Get Reimagined To Mirror Negative Impressions Of 700+ Consumers



Image courtesy of Signs.com

Logos are meant to embody the best qualities and core values of brands—but what if they displayed the companies’ warts too?

Following its intriguing study where 1,500 participants were asked to draw iconic brandings from scratch, Signs.com has collated the perceptions of 779 people on 15 companies that made it on Forbes’ ‘Most Valuable Brands’ ranking.

It then visualizes the negative connotations associated with these brands, applying them directly onto their logos.

For instance, while Apple has been glowingly described by most participants as “innovative,” the other side of the coin shows that it is also perceived as “snobby.” As such, the surveyors have personified its symbol with a mustache and a monocle.

Additionally, “greedy” Amazon is pictured grinning at money, Coca-Cola’s red wordmark has been overhauled as an IV drip due to its rep for being “unhealthy,” Google the “evil” conglomerate gets claws, and McDonald’s Golden Arches emblem has been augmented to feature the face of a fries-eating pig.

Aside from these angel-versus-devil descriptors, the imagery is accompanied with a list of the most common words associated with the brands. Check out eight logo reimaginations below and visit Signs.com’s full blog post to enjoy seven more.



Image courtesy of Signs.com



Image courtesy of Signs.com



Image courtesy of Signs.com



Image courtesy of Signs.com



Image courtesy of Signs.com



Image courtesy of Signs.com



Image courtesy of Signs.com



Image courtesy of Signs.com

[Images courtesy of Signs.com] http://www.designtaxi.com/news/405080/Famous-Logos-Get-Reimagined-To-Mirror-Negative-Impressions-Of-700-Consumers/

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