Please find a list of frequently asked web marketing questions:
Q. What is web marketing (a.k.a digital marketing)?
A. Web Marketing / Digital Marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones, smart speakers and tablets. Web marketing focuses on channels such as search engines (such as Google & Bing) using seo, social media marketing (such as Facebook, Twitter, LinkedIn, Instagram & Pinterest), directory listings (such as Google My Business, Yell & Niche Directories), email marketing & sms marketing, websites & blogs, newsletters and apps to connect with prospects and customers.
“We provide web marketing services in addition to our web design, you can find out more via the link.“
Q. Who provides Web Marketing Services?
A. Web Marketing Services are usually provided by Web Marketers / Digital Marketers but can also be provided web designers, social media marketers, pr companies & other marketeers.
“Here at 333 Websites our Web Marketing Services are provides by Mike Armstrong and his team which between them have over 40 years of experience in providing sales and marketing services and over 20 years of experience in providing Digital Marketing Services, SEO Services, Email Marketing Services, Business Blogging Services and Social Media Marketing Services on both a B2B and B2C basis.”
Q. What is B2B web marketing (Business to Business Marketing)?
A. B2B Web Marketing / Digital Marketing involves marketing to businesses, business owners and senior business decision makers, using Internet-connected electronic devices, namely computers, smartphones, smart speakers and tablets. Web marketing focuses on channels such as search engines (such as Google & Bing), social media marketing (such as Facebook, Twitter, LinkedIn, Instagram & Pinterest), directory listings (such as Google My Business, Yell & Niche Directories), email marketing & sms marketing, websites & Blogs, news letters and apps to connect with prospects and customers.
“We provide B2B web marketing services to many different clients including those in Business Events, Business Advertising, Financial Services and other Professional Services.”
Q. What is B2C web marketing (Consumer Marketing)?
A. B2C Web Marketing / Digital Marketing involves marketing to individual people (consumers) using Internet-connected electronic devices, namely computers, smartphones, smart speakers and tablets. Web marketing focuses on channels such as search engines (such as Google & Bing), social media marketing (such as Facebook, Twitter, LinkedIn, Instagram & Pinterest), directory listings (such as Google My Business, Yell & Niche Directories), email marketing & sms marketing, websites & Blogs, news letters and apps to connect with prospects and customers.
“We provide B2B marketing services to Tourist, Event & Accomodation Businesses, Retailers and many other B2C businesses.”
Q. What does a web / digital marketer do?
A. Web / Digital marketing has evolved to the point where a team of web marketers would usually consult with businesses to develop effective web marketing strategies or implement specialist digital marketing campaigns. If you are new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant or web marketing team.
Q. Would my business benefit from web / digital marketing?
A. Definitely. All businesses can benefit from the addition of a sound digital marketing strategy. Even though there are still many companies in many different business categories, especially traditional business sectors, that continue to approach digital marketing with skepticism, often avoiding digital marketing can deny your business and your brands access to the media that the majority of consumers turn to first and at all hours of the day when making their buying decisions.
“If you don’t use digital marketing then you are missing out on getting your messages to potentially millions of people.”
Q. How often should I update my website?
A. Websites that go for long periods of tiem with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s not likely to produce that many leads, especially if there is no real world sales and marketing services being carried out. In order to get a website to generate needs you ideally need to comine having a website with more customer friendly and engaging web marketing services.
“The best way to keep a website updateted with fresh content (which you can also connect to your Social Media Accounts, to keep them updated is via a blog (especially WordPress Blog, hence why we only build websites using WordPress).”
Q. What do ‘I need to know about mobile marketing?
A. Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites.
“A brand that ignores mobile marketing is destined to fail.”
Q. What is content marketing?
A. Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and should add value to your prospects. It does not explicitly promote your brand as an ad would.
“In marketing, content is King.”
Q. What’s involved in creating a content marketing strategy?
A. A content marketing strategy is a plan for creating and sharing content in order to building an audience for your business. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analysing how content marketing assets and programs perform for your business.
“We can help you to build and create your own content marketing strategy if required.”
Q. Do I need a business blog?
A. Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
“All Websites should have a blog. If you don’t have time to blog approx 20 times per month minmum then you should look at outsourcing to a third party business blogger, such as ourselves, who can do this very important digital marketing strategy on your behalf.”
Q. What content should we create?
A. There is no all encompassing answer to this question except to say you should create content buyers will find relevant and useful.
Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.
“Lots of this great content is ideal for sharing on social media but can be expensive to purchase and time consuming to make but we have overcome this problem with our cost effective Social Media Content Creation Packages.”
Q. How often do I need to publish blog posts or create new content?
A. First understand this: search engines will learn to index your site as often as you publish content. However, neither your audience or search engines value garbage content. The answer(s) to this question is you should (1) create content as often as you can create great content, and (2) you must consider your costs and ROI.
“To be seen as a regulalr publisher of info. by the search engines you should aim to publish at least 20 posts per month. If this is difficult for you, take a look at our Business Blogging Services.”
Q. What’s better, short or long-form content?
A. Hmm… a hotly debated question. I submit short-form content takes its rightful place on social media channels where the audience is flying fast and taking in oodles of media. Long-form content tends to perform better on search and gives your blog more substance to help establish your expertise.
“An informative post of 500 to 1000 words on a popular subject matter for your sector will do wonders for your website traffic.”
Q. How do I get people to read our content?
A. Great headlines are the key to getting people to read, watch or listen to your content. Over time, however, your reputation becomes a factor too, so you need to build and honor it. I like to say, “The goal of your content is not to get people to visit your website; it’s to get people to subscribe to it or to visit it regularly.”
Q. What is SEO (Search Engine Optimisation)?
A. Search engine optimisation (SEO) is the process of using onsite and offsite digital marketing tactics to help get content presented by a search engine.
“Done well, the practice of SEO, increases the quantity and quality of your website traffic.”
Q. Why is SEO important?
A. The majority of web traffic is generated by search engines and those that come by way of search have a greater degree of commercial intent than those who arrive vis most other marketing channels.
“The most popular search engine is Google and the next is Bing. YouTube and Face book are also search engines so should not be over looked.”
Q. What is local SEO?
A. Local SEO is the process of optimising your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.
“We provide local, regional and national seo services.”
Q. What are keywords?
A. Keywords are the words and phrases searchers use, usually with search engines, to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimising content for search.
“Popular keyword search phrases are often 2 to 4 words in length but long tail searches, like the questions asked to the search engines can also work well.”
Q. What determines the search engine page rankings?
A. This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree that website search engine page rankings are based on relevance and authority of your website and it’s content, but the factors that determine them are many and can be inconsistent.
“The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic, similar to Wikipedia, which is why it ranks highly for many search terms.”
Q. How do I get mentioned and linked to on other websites?
A. You can pursue a variety of strategies to earn mentions and links. The three most prolific are likely to be:
1. Secure Guest Posting opportunities to write guest posts and useful content on influential blogs & websites,
2. Create relationships with influencers in your industry,
3. Consistently create and promote content worthy of mentions and links.
“We can offer Guest Posting and Link exchange options for people who can offer us Guest Posting Opportunites or for those looking to purchase links etc.”
Q. What is Pay Per Click Advertising (PPC)?
A. PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous social media channels including Facebook now offer PPC ad models.
Q.What is native advertising?
A. Native advertising is a form of paid media where the ads fit the form of the platform where they are placed. While PPC and social media ads technically qualify as native advertising, most native advertising is articles published or promoted on editorial sites.
“Native advertising has grown steadily because it’s not ignored like display ads are and it’s not filtered by ad blockers.”
Q. What is sponsored content?
A. You may remember advertorials, that is, editorial style content paid for by an advertiser. Sponsored content is a modern relative. It’s content published on behalf of a sponsor. It tends to be native in form. And its creative may be produced by the publisher or brand. Many publishers have created divisions devoted to writing and designing sponsored content—from articles to videos, infographics and microsites.
Q. What is a buyer persona?
A. A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.
Q. What is inbound marketing?
A. The answer to this question must be turned over to HubSpot, the company responsible for inventing the term. “Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.”
Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
Q. What is marketing automation?
A. Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more.
An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior.
Q. What is data driven marketing?
A. Data driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when and why of how consumers respond to your marketing efforts, you are then empowered to make better decisions and further enhance and personalise the customer experience.
Q. What is performance marketing?
Q. Performance marketing focuses on programs in which you pay for performance, that is, when specific actions such as clicks, leads or sales occur. The goal is to achieve measurable conversions. Performance marketing campaigns take place in digital environments so it’s essential to have precise tracking tools.
Q. What is a marketing funnel?
A. A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.
Q. What is conversion rate optimisation?
A. Conversion rate optimisation (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.
Q. What is interactive content?
A. Interactive content calls for action (interaction) from the prospect beyond reading, listening or watching. In return, participants receive real-time, personalised results that they care about. Activities such as answering questions on forms (such as google forms), guides prospects to specific results, that address their problems and challenges.
Q. Why is social media important to your marketing efforts?
A. Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.
Q. Which social media channels should I use?
A. Consider first the top social channels in terms of active users: Facebook, Twitter, LinkedIn, Instagram and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.
Q. How can I control my brand on social media?
A. Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value. The quality of the service that you offer or the quality of your products will also have an affect.
Q. Should social media be done exclusively by the marketing department?
A. No. Granted, you don’t want to give rise to a social media free-for-all that could confuse your audience. However, you should consider expanding your team with an employee advocacy program designed to empower employees to contribute to the conversation and amplify your brand’s voice.
Q. What is personal branding?
A. Personal branding is the process of using online and offline tactics to market yourself individually as a professionally. Digital media has helped create an emphasis on personal branding for all types of hiring and purchase decisions.
Q. What is a lead magnet?
A. A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). The purpose is to inspire prospects to join your email list by offering something of value. Examples include an ebook, guide, report, assessment, cheat sheet, tool, template, webinar, course, or a coupon.
Q. Is email marketing still effective?
A. Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email marketing is essential.
Q. Should I buy an email list to get started?
A. Only if you want to waste your money and get in the SPAM business. Most email service providers don’t allow you to use purchased lists. You need to grow your email organically (see the lead magnet question). A small list of real prospects has more value than a large list of strangers.
Q. What is lead nurturing?
A. Lead nurturing is marketing to prospec, usually done via email, to move them further “down the funnel” and keep them involved and engaged with your brand. Consistently interacting at key points during the sales process will inevitably improve conversion rates and drive sales.
Q. Do I need an email newsletter?
A. It can be wise to send regular updates to your subscribers with news of new content, new products (or improvements), events, and so forth.
It’s not wise to expect your email list to expand fast simply by offering a newsletter.
Q. Do we need video for marketing?
A. The reason marketers love video so much is online consumers love it. More than a billion hours of video are consumed on YouTube each day. Video is a flexible and engaging content format. It’s easy to share across multiple platforms. Smartphones and digital editing have made it far easier to create video, so the potential for a high ROI is great.
Q. What is a call to action (CTA)?
A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing a CTA generally takes the form of a button or link.
Q. How do I differentiate my brand from others in the market place?
A. The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?
Q. Do I need a professional copywriter?
A. If you want to do professional marketing you need a professional copywriter. The role of a copywriter is more important than ever in the content driven digital media world.
“Well written copy builds brands, connects with the reader and inspires action.”
Q. What does Google Analytics do for me?
A. Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorises data into acquisition, behavior and conversions.
Q. What should I measure?
A. A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.
Q. How long does it take to see results?
A. Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimisation require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realise some of your traffic and conversion objectives.
Get in touch and let us know what digital marketing requirments you have – Call: 07960 872549 or Email: firstname.lastname@example.org
Q. Who is behind 333 Websites?
A. In order to give you a secure, reliable and customer focused service we have many elements put together to make 333 Websites the place to be to host your WordPress website. Our team consists of:
- The 333 Websites team (Sales & Customer services) – a team focused on delivering your websites, setting them up, answering your questions, creating email accounts, billing and all things technical to do with your website. Here to help you out during normal business hours.
- Graphic design team – Our designers are here to create logos, banners, business cards, letterheads, fantastic imagery and everything else that you and your new website will need to ensure that you stand out from the crowd including your competitors.
- Linux technical team (hardware and software) – we have a team of people who administer our servers, they monitor, secure and upgrade the servers, solve software technical issues, and generally ensure that the server is working at its optimum best so that your websites and emails work all the time. This team operates 24/7 and are based at the data centre in London.
- Web Marketing Specialists & SEO Specialists – As well as Web Designers we also have specialist and experienced SEO & Web Marketing Consultants who provide all of our Digital Marketing Services.
As you can see there is an extensive amount of knowledge and expertise behind the scenes ready to help you with your new website and web marketing needs. If you have any other questions besides those answered on our frequently asked questions page please feel free to ask.
To make sure that you take advantage of this extensive knowledge and expertise and a great reliable service with your new website, do not hesitate to buy your new web marketing services online or to make contact with one of our web experts today – 07960 872549 / 07517 024979
The Frequently Asked Questions about Web Marketing (FAQ) page was written “By Mike Armstrong”