Gordon Ramsay’s Lucky Cat Restaurant Boldly Defies The Instagram Trend

Image via Lucky Cat

Gordon Ramsay’s new Lucky Cat restaurant might look amazing in professional pictures, but it was not built to be Instagrammable with its deliberately jet-black surfaces.

London design studio AfroditiKrassa purposefully made the restaurant dark to go against the trend of brightly-colored aesthetics often seen on social media.

The studio’s founder, Afroditi Krassa, told Dezeen that the team wanted to work with subtle and elegant materials and colors, as opposed to the flashy sort that “ends up looking the same.”

In order to create the shadowy aesthetic, the studio got its inspiration from Japanese underground jazz cafés, known as kissas, that originated in Tokyo back in the 1930s. Krassa drew upon the “atmospheric and nocturnal” vibes of the eateries, lauding them for being “vibrant but not gimmicky.”

She also liked how they went against the common notion of Japan as being too structured in its architectural designs.

Unique characteristics of Lucky Cat restaurant’s interior include the deep-blue tiles of the Raw Bar, the Chef’s Table where diners can witness the preparation of meals from a marble high-table, and the rear wall of the bar that is filled with 300 black ceramic “beckoning cats,” or maneki neko in Japanese.

The whole dining space has dark wood parquet floors and a black ceiling to create a cinematic, otherworldly feel. It is perfect for customers who are not looking to post picture-perfect images on Instagram, but want to soak in the unique ambience.

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Open. #LuckyCatMayfair

A post shared by Lucky Cat (@luckycatbygordonramsay) on Jun 24, 2019 at 6:06am PDT

[via Dezeen, cover image via http://www.designtaxi.com/news/405474/Gordon-Ramsay-s-Lucky-Cat-Restaurant-Boldly-Defies-The-Instagram-Trend/

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