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IKEA’s Delightful Sleep Posters Mock ‘Fad’ Products With The Most Effective Cure



Image by Mother London via Ads of the World

If eye creams and supplements won’t cut it, you might want to check your nearest IKEA. While the furniture giant isn’t branching out into the drugstore business, it holds the antidote to making you feel youthful again.

In remarkable posters by advertising agency Mother London, IKEA UK rebukes and spoofs “fad” items like supplements, energy drinks, and anti-aging creams with an age-old natural product tried and tested by generations.

IKEA guarantees a level up in focus and memory with the help of ergonomic pillows, the ultimate energy boost after a good night’s rest with soft flat sheets, and the regaining of some years thanks to beauty sleep with its double duvets.

The prints, photographed by Amy Currell and designed by Andy Knight Ltd, are part of IKEA’s Tomorrow Starts Tonight campaign which advocates the effects of quality sleep.

The only things you shouldn’t be sleeping off are these eye-opening visuals. Click on the posters to view them in detail; you won’t regret it.

Click to view enlarged version



Click to view enlarged version. Image by Mother London via Ads of the World

Click to view enlarged version



Click to view enlarged version. Image by Mother London via Ads of the World

Click to view enlarged version



Click to view enlarged version. Image by Mother London via Ads of the World

[via Ads of the World, images via Mother London for IKEA UK] http://www.designtaxi.com/news/411646/IKEA-s-Delightful-Sleep-Posters-Mock-Fad-Products-With-The-Most-Effective-Cure/

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