Ensure your website and content is easy to understand.
Visitors coming to your website typically won’t want to spend much time so ensure that every aspect is easy to understand; from the navigation to the copy. There are design techniques that can help make the information on a page easier to understand – think shorter sentences, larger font, sections differentiated by contrast and colour and, as previously mentioned, good use of white space. To this end, there are some common rules of thumb: never use more than three typefaces, or more than three different point sizes for a font and keep lines of text to 18 words – 50-80 characters – max.
For more Top Website Design Tips see our Top Website Design Tips page.